+ BRAND DEVELOPMENT CONSULTING

A CONSUMER-FIRST APPROACH TO BUILDING RELEVANT, INTENTIONAL BRANDS THAT RESONATE.

What i DO

I offer data-fueled insight, creative support and strategy to businesses, entrepreneurs, athletes, creators, and talent at all stages of the brand life cycle, supporting clients from ideation to execution.

Services

  • A successful brand identity is distinct, memorable, cohesive, and resonates with your target audience.

    Fundamentals of a brand include brand story, brand purpose, brand messaging (tagline) and tone, core brand values, target audience, brand mission & vision, competitor analysis, brand differentiation (value), and a visual brand identity kit.

    A typical visual brand identity kit consists of a logo, color palette, typography, iconography, photography, illustrations, and brand guidelines for usage.

  • From location scouting to the photographer and/or videographer, models, styling, and overall aesthetic and direction, all your photoshoot needs are covered.

  • Whether you're a corporate company, business, plastic surgeon or brand, I’ll create a feed tailored to your target demo to increase engagement, exposure, and sales. Additionally, I’ll interact with followers, strengthening your community tenfold.

  • From the initial idea to after its release. This includes ideation, research, planning, prototyping, sourcing, and commercialization (determining costs, MSRPS, and margins for market).

  • For bulk orders for events, pop up shops, and online stores.

  • Bringing together existing brands and companies with dream talent.

  • For graphic design, event spaces, and photoshoots.

  • A strong, well-planned marketing strategy and tactic increases brand awareness, gains customer loyalty, retains and strengthens customer engagement, and grows revenue.

    What does it encompass?

    Everything from how a company positions itself, the creative, strategic partners, media relations, the marketing mix, and the channels the brand is marketed through.

    In sum, I will …

    • Define your brand value and offering

    • Determine the needs and expectations of the customer

    • Identify market trends and competition

    • Create the value proposition -> strong value proposition = strong sales

    • Identify your target audience

    • Identify partners and potential collaborators

    • Nail the messaging and creative

    • Define marketing channels

    • Choose a strategy and budget for each channel

    • Assess results - what is and isn’t working

  • Previous client collaborations featured in Complex, Allure, Billboard, Entertainment Weekly, Teen Vogue, Dazed, Paper Mag, USA Today, AP News, China Morning Post, Clash, Buzzfeed, ESPN, Variety, Refinery29, and more.

  • For individuals (style refresh and social media overhaul) as well as early-stage and mature businesses.

    Rebranding is based on research, introspection, and strategy and reestablishes the brand in the eyes of consumers. This can entail changing and/or expanding product offerings and venturing into new markets.